New Delhi, July 17, 2026: London-based consumer technology company, Nothing has been recognised as India’s fastest-growing smartphone brand in Q2 2026, recording 105% year-on-year growth, according to Counterpoint Research’s Q2 2026 India Smartphone Shipment Tracker.
The milestone was driven by strong consumer demand for the Phone (4a) Series, coupled with increased brand visibility through Nothing’s title sponsorship of Royal Challengers Bengaluru (RCB) during the Indian Premier League (IPL). This marks the ninth time in the last ten consecutive quarters that Nothing has emerged as the country’s fastest-growing smartphone brand, reinforcing its sustained momentum in one of the world’s most competitive smartphone markets.
The recognition comes at a time when the industry continues to navigate rising memory costs and increasing pricing pressures. Nothing has remained focused on delivering complete products that combine iconic design, intuitive software and meaningful innovation. That philosophy has continued with the successful launch of Phone (4b). Designed as the most accessible way to experience the complete Nothing ecosystem, Phone (4b) brings together premium design, Nothing OS, AI-powered experiences and strong everyday performance without compromising the core experience that defines the brand.
Consumer response has reinforced this momentum. Phone (4b) became the highest-selling smartphone on Flipkart in the ₹30,000+ segment on the first day of sale, while the limited-edition Phone (4b) RCB Edition sold out in under two hours after hundreds of fans queued outside the Nothing Store in Bengaluru, highlighting the strength of the Nothing community in India.
